Privacy Policy

1. Cookie Categories

We use cookies and similar technologies to run the site, understand performance, and support advertising. Cookies fall into the categories below. You can manage your preferences at any time using the Manage cookie preferences control on this page or in the website footer.

1.1 Essential cookies

Purpose: core site functionality, security, and session management. Examples: session_id, csrf_token, cookie_consent_status. Consent required: no, these activate automatically because they are necessary to provide the service you request. Retention: session duration or up to 12 months for preference storage.

1.2 Analytics cookies

Purpose: measuring traffic, user behavior, and site performance. Tools: Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: yes, these activate only after you accept analytics cookies in the banner or preferences panel. Retention: up to 14 months.

1.3 Marketing and advertising cookies

Purpose: remarketing, personalized ad delivery, and conversion tracking. Consent required: yes, these activate only after you accept marketing cookies in the banner or preferences panel. Retention: up to 540 days which aligns with Google Ads defaults when enabled.

2. Marketing Cookies - Mandatory Disclosures

a) Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

b) Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

c) Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

d) YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

e) Tracking technologies used on this website include: cookies (first party and third party), tracking pixels such as the Google Ads tag and Meta Pixel, device identifiers like browser fingerprint and IP address, and conversion event tags.

f) Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This helps measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

g) Technologies in use: Google Ads using gtag.js or Google Tag Manager, Google Analytics 4, Google Remarketing Tag, and the Meta Pixel for Facebook and Instagram.

h) Opt out from personalized advertising at any time using these resources. These addresses are provided for your convenience: Google Ads Settings: https://adssettings.google.com, Your Online Choices EU: https://www.youronlinechoices.eu, Network Advertising Initiative: https://optout.networkadvertising.org, Digital Advertising Alliance: https://optout.aboutads.info. Opting out does not remove ads entirely. You will continue to see non personalized advertising.

i) Cookie preference management: Use the Manage cookie preferences control on this page to enable or disable analytics and marketing categories. You can revisit this choice in the footer at any time.

3. Consent Requirements

Our consent banner presents three options: Accept All, Reject Non Essential, and Manage Preferences. Analytics and marketing cookies are not activated until you provide consent. Your choices are stored in localStorage for 12 months so you do not need to repeat the selection on every visit. You can dismiss the banner by rejecting non essential cookies. A link to this Privacy Policy appears in the banner and in the cookie panel.

Consent statement: By clicking Accept All Cookies, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of consent: You may withdraw consent at any time by clicking Manage cookie preferences in the website footer, using the control at the top of this page, or by clearing cookies in your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include Google LLC which may receive cookie identifiers, conversion events, anonymized behavioral data, and remarketing lists, and Meta Platforms, Inc. which may receive pixel events, conversion data, and custom audiences. Google data use is governed by policies available at https://policies.google.com/privacy. Meta data use is governed by policies available at https://www.facebook.com/privacy/policy. We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form or register interest in our services, we collect the information you provide. This typically includes full name, email address, phone number, and your message. Legal basis: consent under GDPR Article 6.1.a and, where a service relationship exists or is being formed, performance of a contract under Article 6.1.b. Retention: we keep form submission data for up to 2 years from the date of submission unless a longer period is required by applicable law. You may request deletion of your data at any time by contacting us at [email protected]. A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website may use the following Google services after you provide consent for the relevant cookie categories. Google Analytics 4 collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out using the Google Analytics Opt out Browser Add on available from Google. Google Ads Conversion Tracking records when a user completes a defined action such as a form submission after clicking one of our ads. This data is used solely for measuring ad campaign performance. Google Remarketing allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories such as health, finance, religion, or sexual orientation. Google Tag Manager deploys tracking tags on our behalf. GTM does not collect personal data itself. Google's advertising products are governed by resources available at https://policies.google.com/technologies/ads.

7. Meta Advertising Services

We may use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel can record page views, time on site, specific conversion events such as form submissions, and custom audience membership for retargeting purposes. We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special category attribute that Meta prohibits. Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy at https://www.facebook.com/privacy/policy. To manage your ad preferences on Meta platforms, visit https://www.facebook.com/adpreferences/.

8. Prohibited Content Self Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. We do not employ bait and switch practices. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us using the details in this policy if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses approved by the European Commission, which provide appropriate safeguards for personal data. You may request a copy of the applicable SCCs by contacting us directly at [email protected].

12. Your Rights

If you are located in the EEA or UK, you have the following rights under GDPR. Access: request a copy of data we hold about you. Rectification: correct inaccurate or incomplete data. Erasure: request deletion, often referred to as the right to be forgotten. Restriction: limit how we process your data. Portability: receive your data in a structured, machine readable format. Objection: object to processing based on legitimate interest. Withdraw consent: revoke consent at any time without penalty. To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority. EU users can find resources at https://edpb.europa.eu. UK users can contact the ICO at https://ico.org.uk.

13. What Data We Collect

We collect the following information when you use this website or contact us: full name, email address, phone number, IP address, browser type and version, device type and operating system, cookies and tracking identifiers, usage data including pages visited, time on site, and click paths, form submission content, and conversion events such as form submits, calls, or purchases. We collect this data to provide services, improve the site, maintain security, and operate advertising and measurement where you provide consent.

14. Legal Basis for Processing

Contact form data: consent under GDPR Article 6.1.a and contract performance under Article 6.1.b where a service relationship exists. Analytics data: consent under Article 6.1.a. Marketing and remarketing data: consent under Article 6.1.a. Security and fraud prevention: legitimate interest under Article 6.1.f which includes maintaining the integrity of our services and protecting user accounts and systems.

15. Retention Periods

We apply retention schedules that align with the purpose of processing. Contact form submissions are retained for 2 years. Analytics data in GA4 is retained for 14 months. Marketing cookies related to Google Ads may persist for up to 540 days when enabled. Email communications are stored for the duration of the relationship plus 1 year. Server logs are kept for 90 days for security and diagnostic purposes. Cookie consent records that document your choices are kept for 3 years to satisfy audit requirements.

16. Policy Metadata and Changes

Last Updated: January 15, 2026. Effective Date: January 15, 2026. We may update this policy from time to time to reflect operational, legal, or regulatory changes. If we make material changes, we will notify users via a homepage banner at least 14 days before the new terms take effect. Continued use of the website after the effective date constitutes acceptance of the updated policy.

How To Contact Us

Legal entity: CapitalEdge Analytics Ltd. Address: 12 Baker Street, London, W1U 3BH. Phone: +44 20 7031 3010. Email: [email protected]. For privacy related inquiries, please include the email address you used on our site and any relevant context so we can locate your record quickly. You can also reach us through the Contact page.